When introduced products in Islamic countries.
The Islamic values and the Shariah laws both combine to form businesses, marketing values, and significant influences that now have become acknowledged with Islamic brands. The Shariah Compliance is one such factor that helps in providing a strong foundation to your company, brand or product in becoming a global brand without compromising on the laws of Islam. Islamic branding has therefore become an inherent part in development of modern business that are ethically and morally sound.
Islam’s intricate branding phenomenon can be deployed at three levels. At the most elite category, are the obvious Islamic brands established firmly on Shariah principles. Such brands are predominantly focused in the finance and nutritional segments.
The middle category belongs to the brands based on Islamic beliefs and teachings. However, they are broader in terms of appeal to both Muslim and non-Muslim audiences. Airlines, telecommunication, and real estate companies fall in this category.
The third category belongs to the brands established in Islamic countries but refrain from being characterised as religious in their upbringing.
Amazingly, amidst the discrepancy between the three types of Islamic brand they stay true to the common purpose of sharing and maintaining the balance between the Islamic and the non-Islamic business worlds.