The client wanted to brand their fragrance keeping in terms with the Islamic branding and had strict regulations with respect to the colours. The branding also required to be clean and devoid of clutter.
The product is a floral fragrance for women and hence we used a mild shade of purple, which represents the beauty of a woman and is also a colour representation for fragrance. Representing the logo is a contemporary iris flower which signifies festivities and happiness that we can associate with fragrances.
The branding of Ahlem Fragrances is subtle, feminine and has pleasing tones that finds itself within the Islamic brand principles without compromising on the aesthetics.
Compared to the previous branding which was not handled professionally an increase of sale was noted by the company after brand development by Halal Brand Studio.