Asma Hijab is an easy to wear hijab store. Their products are handmade using the best materials making them all the more exclusive. The client wanted to capitalise on their exclusive products and wanted it portrayed through their brand which had to look upmarket and chic.
Since the business deals in clothing accessories with a lot of options for the customers to select, we decided to create branding guidelines that will help the company capitalise properly. One look at the brand, easily illustrates the brand to be fashionable.
The brand is developed strongly based on Islamic principles. The strong association of black symbolises passion and sophistication while white gives the impression of purity and innocence. The billboards get this colour treatment and hence becomes versatile in creating drama required for modern and chic advertisement campaigns, staying attuned to the Islamic principles. Gold and yellow add the touch of luxury that represents exclusivity to Asma Hijabs.
The branding brought about growth in business and the business has expanded. Customers are happy to be associated with the brand and felt that the brand signifies the quality of the product and vice versa.