The client is an owner of a restaurant specialising on sea food. After the success of their flagship restaurant the owners decided to approach Halal Brand Studio for branding consultation. Their brief was simple – it should be fashioned within the Islamic guidelines and should help the customers to relate the restaurants services and create a hospitable impression.
There was little challenge in terms of colours as we knew what would fit their business well and be awe inspiring. We decided to use the coral blue as the predominant colour scheme for this brand that represents the sea and instantly transports a person to a world of comfort and serenity. One look at the brand name and its colour will easily calm one’s nerves and help the customer to relate the brand to seafood. The theme is further carried out in their stationary and transportation as well as the interior of the restaurants.
Post branding customers gave a positive feedback to the restaurant image change stating that they felt more comfortable with the ambience which was easy on the eye and provided a sense of relaxation with the entire experience. The customers were also able to identify the brand when confronted with the advertisement.