The client is a luxury interior design company dealing in offices and residential projects. They needed to rebrand their company so that they are compliant in terms of Islamic guidelines. Since they are dealing with high end sophisticated client their brief was to be a brand that is recognisable and stated their luxury lineage to their customers without sacrificing on the Islamic influences that they hold dear to their hearts.
In this project, we decided to use maroon as the predominant colour to represent the client in terms of nobility and power and added gold for the letters and the logo to give a luxury treatment. Since both colours represent affluence, it is easy to recognize the company in terms of providing luxury services. Having achieved that, we used undertones of green, the color of nature that brings emotional aspect to the company and staying attune to nature.
The branding has created a positive vibe among both the owner and their customers with a significant growth in their business after the implementation of the branding.