Who Should Apply Islamic Branding and its Benefits?
Islamic countries should be concerned with branding whether they are a public or private sector. Just like the companies the world over Islamic companies need to attract various customer groups and must market and sell their products, ideas, and services to people in other countries.
By way of response Islamic audiences love western brands but there are few reason they wish to have their own.
Western brands are often not compliant with Islamic values (for their ethical base). For instance, in the hospitality, food and beverage, pharmaceutical and medical products and service industry
Own Global Brands
Islamic countries want to create their own global brands, which they see as a strategic business asset and national brand ambassadors
The growth of the educated middle class in Muslim minority and majority cultures and countries has created an impetus for developing businesses, products and services that are competitive with the long established and accepted brands.
A consequence of the above there is now a considerable surge in demand within Islamic countries and companies to master the branding and marketing techniques and skills so ably demonstrated by the West in order to address international perceptions not just of Islamic products, services and businesses but also of the countries and cultures of their origin.