Introduction To Islamic Branding 2017-12-13T18:07:26+05:30

About Islamic Branding

Very little has been written about Islamic branding and marketing. For many years, marketing to Muslim consumers were in a form of chaos. Marketing strategies over the years were crudely adapted from western marketing strategies and did almost nothing to attract the Muslim consumers. The lack of literature on the marketing specifically for Muslims is surprising, given the extent of the world’s Muslim population and the prominence of Islam.

There is so much confusion and inappropriate use of the term Islamic Branding that nobody properly understood Islamic Branding. Therefore, to remove such confusion, Islamic Branding was investigated thoroughly and scrutinised by numerous researchers with the sole aim of identifying the Muslim consumers’ requirement and understanding the Islamic laws that directs in creating brands suited for Muslim culture.

One of the most dynamic impediments to the development of brands from the Islamic ecosphere is the achievement of brand consciousness and increasing brand loyalty vis-à-vis western brands who have robust brand equity and loyalty.

Islamic brands, and the decent values they represent, have the potential to reach far wider audiences irrespective of religious views. Islamic branding has now commenced to receive serious public recognition.

When introduced products in Islamic countries.

The Islamic values and the Shariah laws both combine to form businesses, marketing values, and significant influences that now have become acknowledged with Islamic brands. The Shariah Compliance is one such factor that helps in providing a strong foundation to your company, brand or product in becoming a global brand without compromising on the laws of Islam. Islamic branding has therefore become an inherent part in development of modern business that are ethically and morally sound.

Islam’s intricate branding phenomenon can be deployed at three levels. At the most elite category, are the obvious Islamic brands established firmly on Shariah principles. Such brands are predominantly focused in the finance and nutritional segments.

The middle category belongs to the brands based on Islamic beliefs and teachings. However, they are broader in terms of appeal to both Muslim and non-Muslim audiences. Airlines, telecommunication, and real estate companies fall in this category.

The third category belongs to the brands established in Islamic countries but refrain from being characterised as religious in their upbringing.

Amazingly, amidst the discrepancy between the three types of Islamic brand they stay true to the common purpose of sharing and maintaining the balance between the Islamic and the non-Islamic business worlds.

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